Foodland Hawaii “Eat Local Tuesdays”


Project Description


Foodland Hawaii “Eat Local Tuesdays” Newsletter

photography & research | Foodland Hawaii, 2016-2017

 

Engaged to shoot local food products and recipes, as well as research and draft newsletter outlines for the Eat Local Tuesdays campaign.

Sample Photos:

Toy Box Tomato Salad

 

Spicy Butternut Squash Chili

 

All-Local Affogato

 

Smoked ‘Ahi Bruschetta

 

Local Citrus Salad

 

Lychee Martini

 

Aloha Tofu

 


Client: Foodland Hawaii
Website: www.foodland.com/eat-local-tuesdays
Role:

Photography, “Shop, Shoot & Cook” services, research, outline writing

Contributions:

  • Work with client to identify local products and select recipes from client’s archive to feature
  • Research products, interview farmers/makers, identify events highlighting local food
  • Edit recipe and write introduction
  • Write outline for client to base newsletter upon
  • Shop for product, make recipe if indicated by client, style and shoot product beauty shots and finished recipes

A family-owned local company, Foodland Hawaii grocery stores supports local agriculture and food production with their “Eat Local Tuesdays” campaign. In 2016-2017, a bi-weekly newsletter featured articles on famers/food makers, highlighting their locally raised or produced items. Newsletter included history, nutritional facts, trivia, tips for making the most of the product, calendar event and recipe.